Sheldon Spas’ logo embodies exquisite minimalism; a product of careful evolution rather than an overnight creation. Initially, the logo showcased a rich plum purple, accentuated by percentage shades that added secondary and tertiary touches to form the brand pallet.
Fast forward over a decade, and the purple has seamlessly transitioned into a captivating bronzed metallic gradient, perfectly complemented by a wood grain effect background in shades of taupe and lighter tones, ensuring the logo truly stands out.
Throughout the shifts in colors, one crucial element has remained constant; the distinctive arch crowning the word ‘SPA’. This elegant design element pays homage to the oak gable ends of the pool building, infusing the logo with its quintessential charm and character.
The choice of font brings further enchantment and finesse. Arno Pro, a serif typeface with ornamental strokes at the end of each letter, adds a touch of tradition to the logo. Yet, the juxtaposition with the arch delivers a modern dimension, creating a truly captivating look and feel.
In response to the demands of the social media era, the ‘SS’ icon was ingeniously born; a mirrored ‘S’ forming a heart shape that serves as a powerful avatar. This condensed version of the brand has won the hearts of a more inclusive and younger demographic, exemplifying the logo’s versatility and timeless appeal in any setting. Indeed, Sheldon Spas’ logo embodies sheer class and refinement, remaining a shining example of masterful branding.